When choosing what platforms you want to develop on, it can be a bit challenging. Although the usual answer is both to cover everything, sometimes it just doesn’t make sense financially or practically to make an app for both Android and iOS. As a Saskatoon App Developer, it’s our job to help you make the right decision for the right market. Here is our list of how to pick the right platform for your app:
Even though you can afford it why would you not want to develop apps for both Apple and Android devices. Well, there may be a number of reasons ranging from geography, target audience, demographic, or other external influences. Here are a few more things to think about when choosing the right platform to develop your app on.
Development Features and Launch
As a general rule, most iOS apps are developed faster than Android apps. Android is so diverse in what it can do, that it makes coding for it a bit more complicated than Apple. Depending on the complexity of your app, there may be things that only Android devices can do or others things only iOS devices can do. For example, currently only iOS support AR on its phones, however, Android has just recently developer an AR kit that will put it back into the race on later generations of phones. Talk to your Saskatoon App Developer about your idea and what is possible on each device.
It seems that most Apple apps have a longer shelf life compared to Android apps. This means people stick with and invest in good, high quality apps that the app store prides itself in publishing. So as a general rule, building an app that’s meant to generate income through in app purchases is likely going to perform better on the App Store than the Google Play Store or other app stores. If you are creating a free application and plan on generating revenue through advertising, then Android is definitely the right choice for you. Although you can do well using either form of revenue model on either store, these are the general guidelines we have seen in most apps.
We as a Saskatoon App Development team pride ourselves on our streamlined system to push apps to the app store with no wasted time on our part. There is however, a big difference in app store publishing comparing Google to Apple. Google has a small one time fee, far less restrictions, and a very quick turnaround time (hours) for publishing to its app store. Apple however works very differently. Topping a larger fee that’s paid annually, Apple can sometimes take up to 2 weeks to review an app with a higher chance of being rejected than the Google Play Store. This back and forth between Apple and the Saskatoon App Developer can sometimes hold up any further milestones from being completed as this is out of the developers hand of control. This is definitely worth considering if you have a tight deadline with your app’s deployment.
When it comes to Apple devices it seems most users have a far higher adoption rate than Android users. In fact 80% of iOS users are on iOS 8 (2014) or higher whereas Android users only have around 10% running its newer versions of operating system. This means that with new software capabilities such as AR, you can expect most iOS owners to have taken the updating allowing this software than Android users. Ask your Saskatoon App Development team for information regarding technology and software versions necessary for your app.
Do you or someone you know own an Apple product? It seems that the people who own an Apple product are more likely to stick to an ecosystem of Apple only products (iPhones, Macs, etc). This means that there are way more Android users switching to iPhone than there are iPhone users switching to Android. The loyalty that Apple users have for their product mean they are way more likely to be long time users than Android users are. So although Android may have the numbers, no one can beat the loyalty to Apple.
Hopefully these lists have helped you when it comes to deciding what is right for your app. Your answer could definitely still be both which is awesome! You should never discredit covering both platforms if you can, but ultimately we want your app to succeed. If you’re interested in chatting further about your app idea, visit the Contact section of our website. Our team would love to chat about how we can turn your app idea into a reality.